Atlas Ocean Voyages this week announced a new marketing campaign, At Last… Atlas. Supporting the travel advisor community and appealing to travelers’ pent-up desire to explore the world again, At Last… Atlas will be released across social media and national consumer and trade print magazines throughout 2021. The luxe-adventure cruise brand has partnered with Grammy-nominated singer, songwriter and actress Ashley Támar to create a music video that will be the centerpiece of At Last… Atlas in the United States. With Ashley Támar providing the soulful vocals of an iconic song, the At Last… Atlas music video underscores traveler’s longing as they look forward to returning to cruising in the new year. For more information about At Last… Atlas and to view the music video, please visit www.AtlasOceanVoyages.com.
Grammy-nominated Singer, Songwriter and Actress Ashley Támar to Deliver At Last… Atlas on behalf of Atlas Ocean Voyages in order to welcome travelers back to cruising.
“The new At Last… Atlas campaign message promotes the simple and timely invitation to travelers to return to cruising,” said Alberto Aliberti, President of Atlas Ocean Voyages. “We’re lucky to have the chance to collaborate with a highly regarded and recognized Grammy-nominated singer, songwriter and actress. Ashley Támar takes the song’s classic lyrics and instills a spirit that encourages travelers to return to the elegance and joy of cruising with Atlas. There’s a lot of pent-up demand to return to cruising and this campaign showcases Atlas’ unforgettable, once-in-a-lifetime experiences aboard World Navigator starting in July 2021.”
At Last… Atlas was created for Atlas Ocean Voyages by Coconut Grove-based full-service advertising agency MARCA. The campaign features soothing imagery of Atlas’ intimate expedition ship, World Navigator, in a remote, halcyon cove at the end of an exhilarating and inspirational day. Accompanying the imagery is Atlas’ invitation to explorers and dreamers to aspire to travel again:
At Last it’s time…
At Last it’s time to come back to something brand new.
At Last… Atlas.
“Collaborating with Atlas Ocean Voyages on the At Last… Atlas project is more than a dream come true,” said Ashley Támar. “We are pioneering and re-defining how we experience travel, culture, adventure, and entertainment. I am beyond grateful to align all of my creative gifts to deliver my interpretation of one of music industry’s most iconic songs as part of the campaign’s centerpiece video and beyond.”
Houston-native and known professionally as Ashley Támar, Ms. Davis was an original member of Girls Tyme. Ashley Támar’s debut self-titled album “My Name Is Támar…” was released in 2011, followed by “I Am the Storm” in 2016. Among her countless industry accolades are a 2006 Grammy nomination for co-writing and co-recording the inspirational song Beautiful, Loved and Blessed, with the late musical genius Prince, and “turned four chairs” en route to becoming a finalist on Season 10 of The Voice. Ashely Támar’s next highly anticipated album “My Name Is Ashley” will be unveiled to the world on the 10th anniversary of her first album in March 2021.
For more information about Ashley Támar, please visit www.TamarDavis.com, and follow her on LinkedIn (www.linkedin.com/in/ashleytamardavis), Pinterest (www.pinterest.com/TamarCouture), Facebook (www.facebook.com/AshleyTamarMusic), Youtube (www.youtube.com/user/TheTamarDavis), SoundCloud (www.soundcloud.com/ashleytamar), Twitter (www.twitter.com/thetamardavis), and Instagram (www.instagram.com/AshleyTamarMusic).